Alfa Insurance honored fighters and celebrated survivors of all types of cancer in October with its Alfa Cares campaign.
Throughout the month, employees participated in numerous events and memorials at the corporate office and at more than 320 service centers in three states to raise money for the American Cancer Society® (ACS). Alfa Insurance has pledged to match up to $25,000 in donations through the Alfa Foundation.
“As a cancer survivor, I am proud to work alongside others who recognize the struggles of fighting cancer and who are willing to support the ACS,” said Carol Golsan, Alfa’s senior vice president of marketing services. “The donations from our co-workers, customers and the company itself will be a tremendous help in funding research and providing resources for cancer patients.”
Alfa Insurance President Jimmy Parnell announced the fundraising commitment Sept. 30 in front of pink-clad employees during a news conference outside the company’s home office in Montgomery.
“Cancer touches everyone,” Parnell said. “My father is a cancer survivor, but we’ve also lost family members and friends to this horrible disease. That’s why I’m proud to be a part of the Alfa Cares campaign to raise awareness and money in the fight against cancer.”
Julia Meyers of ACS said the Alfa Cares campaign would fund research and programs.
“We appreciate everyone at Alfa for having such big hearts and wanting to help their local communities,” Meyers said. “Alfa’s graciousness will help ACS continue searching for a cure to this terrible disease while also offering services to lift up those who face the overwhelming diagnosis of cancer.”
The Alfa Cares campaign included the second annual “Pink Out” at service centers in Alabama, Georgia and Mississippi. Agents and customer service representatives decorated offices in all shades of pink, including blush and bashful, while accepting donations for the ACS.
October events at the home office included an honor wall, pink Alfa Insurance merchandise sales, Caps for a Cure Day, Pink Out Day, a lunch and learn about cancer and Pray in Pink Day.
The Little Alfa Day Care also participated in fundraising by selling pink lemonade to home office employees, Oct. 14.
Incorporating the company’s agricultural roots, a pink tractor was displayed at the home office through Oct. 1-9. Eufaula High School graduate and former FFA student Cassandra Gifford restored the 1952 tractor, painted it pink and named it Hope. Gifford makes special appearances with the tractor to increase breast cancer awareness.
Alfa Insurance leaders also participated in other community projects during October to raise money for breast cancer awareness through ACS.
Executive Vice President of Marketing Al Dees was an ambassador in the Real Men Wear Pink of Montgomery project, while Alabama district managers Laine Wooden and Chris Burgreen were ambassadors in the same program in South Alabama and the Shoals, respectively.
Online donations can be made at tinyurl.com/AlfaCancerDonation.