Two veterans of the insurance business have been tapped for management positions with Alfa Insurance.

Senior Vice President and Chief Information Officer Jeffrey A. Frazee comes to Alfa from Aviva, the sixth-largest insurance group in the world with more than 43 million customers in 21 countries.

“Jeff has a proven track record of improving information technology (IT) operations at respected U.S. and global organizations including General Electric, Aviva and Mutual of Omaha,” said Alfa President Jimmy Parnell. “We are confident he can leverage Alfa’s investment in technology to improve customer service and increase efficiency.”

Frazee previously served as senior vice president and chief information officer for West Bend Mutual Insurance Co., where his work contributed to West Bend’s No. 1 “ease of doing business” rating among more than 250 property and casualty insurance companies.

A graduate of Bellevue University, Frazee and wife, Cher, have one son, Noah. They are relocating to Montgomery from Iowa.

Meanwhile, former Alfa Controller Russell Sinco has been promoted to chief financial officer (CFO).

As CFO, Sinco is responsible for Alfa’s capital allocation and reinsurance strategies; tax compliance; credit arrangements; regulatory and rating agency reporting; and financial communication with the board of directors.

“Russell has played a lead role in financial planning and analysis, and has continually worked to streamline operations within the Finance Department,” said Executive Vice President of Operations Steve Rutledge. “I am confident Russell will continue to bring positive results to Alfa in his new role.”

Sinco joined Alfa in 2005 as vice president of planning and analytics. He previously worked 12 years in insurance-focused roles at Ernst and Young LLP and American Safety Insurance.

Sinco earned his bachelor’s degree in accounting from Florida State University and is a Certified Public Accountant (CPA). He and his wife, Tara, have two children, Madeline and Katherine.