News Alfa Realty Expands Into Rural Property

Alfa Realty Expands Into Rural Property

Alfa Realty Expands Into Rural Property
September 3, 2014 |

One of the most successful realty companies in central Alabama is expanding its operations to list rural properties.

Alfa Realty, a division of Alfa Companies, recently announced it would list land for hunting, timber, pasture, row crops and livestock to reach a new market. Alfa broker and 2013 Realtor of the Year Norman Schlemmer said he welcomed the expanded offering and looked forward to building on the company’s reputation of excellence.

“Alfa Realty has an outstanding record of service. We have four offices, 95 agents and are No. 1 in total sales volume in the area,” Schlemmer said of the company, which is most active in Montgomery, Prattville, Millbrook, Wetumpka and Lake Martin. “Our team includes the most active agents of any real estate company in the River Region. Still, we knew there was room to grow. Alfa Realty has diversified into existing homes, relocation, new homes and commercial real estate, but we never found the right person to handle rural real estate — until now.”

That person is 40-year Montgomery County Farmers Federation board member Monty Gordon. A Hope Hull native and former county president, Gordon formerly served as chairman of the Federation State Wildlife Committee. His family was recognized as the Alabama Farmers Federation Outstanding Young Farm Family in 1978.

Gordon converted the family dairy farm to a quail hunting preserve and farmed soybeans, until he developed the property to quench the ever-growing thirst of Montgomery expansion. His farm background and real estate development experience, made him a perfect fit for the company’s expansion.

“I think the thing that will set Alfa apart from other realty companies is its employees’ understanding of crops, crop insurance and experience with the USDA, water agencies and agricultural lenders,” Gordon said. “That’s a service that can be hard to find.”

Schlemmer said expanding Alfa’s operations is a two-fold benefit — it opens the door to a quarter of the real estate market and could boost membership growth.

“In the Multiple Listing Service today, there are 4,306 active properties for sale. Of those, 992 are lots, acreage and farms,” Schlemmer said. “Most real estate agents focus on residential homes, and very few have the knowledge to understand and sell rural properties. Monty does.

“This venture also provides Monty the opportunity to present the value of Federation membership to folks who aren’t already members.”

Alabama Farmers Federation President Jimmy Parnell said he believes this will help continue the growth and success of Alfa Realty.

“While we want to grow business and membership, we also want to stay true to our core values,” Parnell said. “Buying a piece of property is sometimes the most important investment a family can make, and we want to provide the best expertise possible.”

For rural property questions, call Gordon at (334) 799-7310. For other questions, contact Alfa Realty at (334) 213-2532 or

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