Lauren Bright, a 13-year Alfa Insurance veteran, joined the Alabama Farmers Federation as Alfa Health manager in August. In her new role, she’ll help members access Blue Cross Blue Shield of Alabama products through local Alfa Insurance offices and the Federation home office.
As a third-generation member of the Alfa family, Bright said she understands the importance of the Federation and insurance company’s joint work. Her father and grandfather were both Alfa agents in Walker County.
Federation Executive Director Paul Pinyan said Bright shares the organizations’ commitment to service.
“We are confident Lauren’s strong business background and heritage of helping others will serve Federation members well,” Pinyan said. “Blue Cross Blue Shield health and dental products are an integral part of our complete insurance offerings for our members, and I know we will continue to grow Alfa Services with her leadership.”
Bright began her career as an auto underwriter after graduating in business administration from Auburn University. Since 2008, she served as cash manager in the Investments Department.
Bright said helping members secure the best policy for their family’s health needs is her top priority.
“I’m thrilled to take on this new role,” said Bright, 35. “The health, dental and prescription plans sold through the Farmers Federation are vital to providing our members the excellent coverage they expect and deserve from our organization.”
Bright and her husband, Neal, live in Montgomery. They have two daughters, Lainey, 7, and Hattie, 1.