The Alabama Farmers Federation launched a faster, more user-friendly website this month at AlfaFarmers.org.
Federation Communications Director Jeff Helms said the new site is geared toward mobile devices and built on a customizable platform to accommodate changing user preferences.
“It’s been six years since the Federation’s last website overhaul,” Helms said. “During that time, the way people use websites has changed. Browsing lengthy webpages has been replaced by targeted search and a greater reliance on social media for information. The simple, attractive design of the new website gives visitors quick access to the information they want whether they’re on a desktop computer or mobile device.”
The site features an upgraded DTN page with more market, weather and news for farmers. It boasts an engaging design and more intuitive navigation. Page load speeds also have improved. Behind the scene, the website’s new platform supports future enhancements, including more targeted email communication with members and e-commerce.
“We built the new website based on usage data and analytics,” Helms said. “Member benefits and DTN are among the most popular sections of the website, so these have been enhanced. We will continue to fine tune the website in the coming months and welcome feedback.”