The Alabama Farmers Federation welcomed new staff to its Accounting, Destinations and Public Relations departments this spring.

Rachel Holifield is the new manager of accounting process, where she performs journal entry preparation, financial statement review and analysis for the Federation and Alfa Services Inc.

“Being from Monroeville and growing up in a family of farmers, I enjoy being around the people at the Federation,” she said.

Holifield graduated in accounting from the University of Alabama and received her Master of Accountancy from Auburn University at Montgomery. She previously worked with Jackson Thornton certified public accountants and consultants.

Holifield and husband Forrest live in Prattville and attend Centerpoint Fellowship Church.

Telea Perry is the newest meeting planner for Destinations, the Federation’s meeting and event-planning group. She has 15 years of experience in hospitality and previously worked for Hilton Garden Inn Montgomery EastChase and Renaissance Montgomery Hotel & Spa.

“From farm tours and ag seminars to awards presentations and incentive trips, I’ll never get bored with the event-planning opportunities,” she said.

A native of Springfield, Illinois, Perry graduated from Faulkner University in business administration. She attends Capitol City Church of God in Christ.

Additionally, Alyssa Bethea joined the Public Relations Department as employee and product communications director. Previously, she was Alfa Insurance’s social media marketing manager.

“In 12 years with Alfa, I familiarized myself with our products and services and feel confident we will bolster brand awareness and deepen brand loyalty among new and existing audiences,” the Montgomery native said.

Bethea graduated from Troy University of Montgomery in business administration. She joined Alfa in 2007. She and husband C.J. live in Pike Road with daughters Kylie and Amelia.