Alfa Insurance and the Alabama Farmers Federation have named Brooke Foster employee communications director effective March 2.

In her new role, Foster will facilitate and strengthen relationships across departments to bolster employee communications and various marketing initiatives. She will also develop and implement a streamlined internal communications strategy.

“I am excited to serve as the new employee communications director for Alfa,” said Foster. “I look forward to finding creative ways to help increase engagement and awareness across the organization.”

Public Relations and Communications Department Director Jeff Helms said he’s excited to have Foster on the team.

“Brooke brings a wealth of experience to this position,” Helms said. “She understands the value of strong internal communications and has coordinated philanthropy and service activities for other organizations. We look forward to working with Brooke to strengthen employee communications and the Alfa Cares initiative.”

A Montgomery native, Foster graduated from the University of Alabama in 2014 with a bachelor’s degree in public relations. She most recently served as communications specialist for MAX Credit Union, where she managed community outreach and public relations efforts. She and her husband, Neil, live in Pike Road.