Alfa Insurance and Alabama Farmers Federation customers and employees again proved their commitment to the fight against cancer by collecting $112,938.92 in this year’s Alfa Cares Campaign to benefit the American Cancer Society (ACS).

The total donation includes $87,938.92 collected through October and a $25,000 corporate pledge from the Alfa Foundation.

“I am continuously inspired and amazed at the generosity displayed by our employees, staff and customers,” said Alfa President Jimmy Parnell. “The sad reality is that we all have a personal story involving a loved one’s fight against cancer, but I hope and pray the Alfa Cares Campaign will help bring ACS closer to finding a cure.”

Donations were collected at over 350 service centers in Alabama, Georgia and Mississippi; at the home office; and online at AlfaCares.com. Alfa Cares merchandise sales and raffle tickets for “Cluck Norris,” a pink metal rooster, also benefited fundraising efforts.

Special fundraising events at the home office in Montgomery included a lemonade sale hosted by Alfa Child Development Center and a hay bale decorating contest.

The total Alfa Cares Campaign includes funds raised by Alfa Insurance Senior Vice President of Life Operations and Policy Administration Rob Robison in Montgomery’s Real Mean Wear Pink program. Robison stunned the competition by raising $25,456, which was $11,000 more than the second-place finisher. He was the top fundraiser in Alabama and 11th overall in the national Real Men Wear Pink program.