By Josie Chance

Melissa Martin, an 18-year veteran with Alfa Insurance and Alabama Farmers Federation, has been promoted to director of advertising and corporate communications. 

Creative Consultants Inc. (CCI) General Manager and Federation Public Relations and Communications Director Jeff Helms said Martin is a great fit for this position, crediting her proven leadership skills. She is a graduate of the Alfa Leadership Academy and continues to serve as a program adviser.

“Melissa has distinguished herself at Alfa through hard work, a love of learning and personal investment in people,” Helms said. “I’m confident she will provide strong leadership as we work to provide more strategic focus for CCI’s primary partner and client, Alfa Insurance.”

A graduate of Auburn University at Montgomery, the Montgomery native has been a part of the Alfa family since 2004 when she started with Alfa’s Life Insurance Department. She was hired to work with CCI, the Federation’s in-house advertising agency, in 2009. Later, she served as the Federation’s Cultivator newsletter and website editor before transferring back to CCI as editor for marketing and employee communications. In 2019, Martin was promoted to corporate media director.

In her new position, Martin will oversee employee, marketing and product communication efforts for Alfa Insurance, as well as the company’s social media channels and Alfa Cares initiatives. 

Martin said she is excited for this next step in her career, as she supervises Alfa Employee Communications Director Brooke Foster and Digital Content Creator Sara Beth Beals.

“I’m grateful for the opportunity to continue growing within this organization alongside my Alfa family,” she said. “This new role brings with it everything I love — challenge, opportunity, innovation and collaboration. The media landscape is ever-changing, but I’m confident we have the right team in place to yield incredible success.”