News Neely Of Southside Wins World Livestock Auctioneer Championship

Neely Of Southside Wins World Livestock Auctioneer Championship

Neely Of Southside Wins World Livestock Auctioneer Championship
July 31, 2015 |

In just 29 short years on earth, livestock auctioneer and Southside, Alabama native Brandon Neely can already check “becoming a national champion” off his bucket list.

Neely earned the top spot in the Livestock Marketing Association’s (LMA) 52nd World Livestock Auctioneer Championship (WLAC) held in Clifton, Texas June 13. 

When he heard his name called during the awards ceremony, Neely said he was overwhelmed with joy.

“It made me feel accomplished, in both my goals in life and my career,” he said. “This is the first time in 33 years that someone from the Southeast has won the contest, and I’m the first ever from Alabama to win. It’s a pretty big honor to be from this area of the U.S. and win.”

Neely has been a professional auctioneer for almost half his life, getting his start when he was 15.

“I grew up going to livestock auctions as a kid,” Neely said. “I picked up a knack for auctioneering and pursued it.”

Thirty-one semifinalists qualified for the WLAC. They were judged on skills during a live auction, which made up the majority of the contestants’ scores, and an interview.

Alabama was well represented at the competition. Other WLAC semifinalists from the state were Jeff Bynum of Attalla, Mark Lane of Russellville and Blake McDaniel of Tallassee.

Alabama Cattlemen’s Association Executive Director Billy Powell congratulated the state’s contestants.

“We were extremely pleased that four out of the 31 semifinalists were from Alabama,” Powell said. “We knew Brandon had great potential two years ago based off his performance during the WLAC in Montgomery, and we are excited he was able to bring home a world champion title to Alabama for the first time.”

As champion, Neely got a customized 2015 GMC Sierra truck to use during his reign; $5,000 cash; a championship bronze sculpture; world champion Gist belt buckle and a hand-tooled leather briefcase from LMA; world champion ring sponsored by Clifton Livestock Commission; the Golden Gavel Award sponsored by the World Wide College of Auctioneering; and a James Reid, Ltd. money clip sponsored by

Neely will travel the country this year as an ambassador for LMA and already has visits planned to Guthrie, Kentucky; Knoxville, Tennessee; and Billings, Montana.

Visit for video of the WLAC finals.

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