U.S. farmers are the most trusted members of the supply chain when ensuring its safety, a recent study by the United Soybean Board (USB) discovered. Seventy-eight percent of consumers placed farmers in the top spot.
Sam Butler of Madison County represents Alabama on the USB, along with Dallas County farmer Wendy Yeager. Butler said the study shows the importance of transparency with consumers.
“Soy is the second-largest crop grown on U.S. soil,” Butler said. “It’s also the most widely used edible oil in the U.S., which means consumers interact with our product almost daily. It’s a relief to know they trust the practices we put in place to grow a healthy, nutritious, sustainable crop. It also shows that promotions implemented through the soy checkoff work.”
Key takeaways are:
- The majority of consumers, 79%, have a very/somewhat positive view of U.S. farmers who grow crops, including soybeans.
- Consumers are united in support for domestic agriculture, with 70% saying it’s somewhat/very important to purchase food made with U.S.-grown crops.
- Soy is seen as healthy (60%) or neutral (26%) by most consumers, but less than half (44%) are aware the soybeans used to make their favorite products are grown sustainably.