A broadcaster with almost 18 years experience in network television news and corporate communications has joined the Alabama Farmers Federation staff as a broadcast production assistant.

Matt Wilson, 41, will work alongside Broadcast Director Kevin Worthington to produce stories for Simply Southern, a weekly, rural living television show presented by the Federation and Alabama Farmers Cooperative. Wilson also will provide photography and videography services for other Federation programs and Alfa Insurance, including event videos, educational productions and marketing projects. 

“The addition of Matt to our team will allow us to better meet the growing video needs of the organization,” said Public Relations and Communications Director Jeff Helms. “It’s rare to find a broadcast professional who combines writing, editing and videography skills with an appreciation of rural Alabama. Matt has the talent and experience to hit the ground running and immediately help us reach our communications goals.”

Wilson spent his early childhood in Louisiana before moving to Prattville, where he graduated high school. He earned a bachelor’s degree in mass communications from Auburn University before returning to Montgomery to work in broadcast news. 

Wilson later worked in corporate communications for PowerSouth Energy Cooperative in Andalusia for seven years, where he produced videos spotlighting the organization’s rural customer base. In 2009, Wilson left PowerSouth to earn a post production certification from Video Symphony in Burbank, California. 

Most recently, he worked with the Alabama News Network in Montgomery as technical director and assignment manager.

“I am very excited to come on board,” Wilson said. “Agriculture is as much in my family history as it is for many who call Alabama home. The grassroots spirit of the Farmers Federation is also at the heart of my experience as an Alabama native. To have the opportunity to be a part of telling farmers’ stories is a blessing. I’m looking forward to
getting started.”